Advertising & Visual Communication with AI
Learn about
your design journey.
A Bachelor's in Advertising & Visual Communication with AI Technology blends design principles with AI techniques, offering tracks in Graphic & Web Design, Art Direction & Copywriting, and Packaging and Editorial Design. Students learn to leverage AI to enhance creativity, optimize design processes, and improve campaign effectiveness, graduating with skills to excel in the evolving advertising landscape.
Curriculum
Year 1: Foundation and Basics
Semester 1
1. Introduction to Advertising
Advertising basics and history
Role of advertising in business and society
2. Visual Communication Fundamentals
Elements and principles of design
Typography and layout
3. Introduction to AI
Overview of artificial intelligence
Basic concepts in machine learning
Semester 2
4. Advertising Copywriting
Writing for advertisements
Crafting compelling messages
5. Basic Graphic Design
Introduction to graphic design software
Creating visual elements for advertising
6. Data and Analytics Basics
Introduction to data analysis in advertising
Understanding consumer behaviour
Year 2: Advanced Visual Communication and Advertising Strategies
Semester 3
7. Advanced Graphic Design
Design thinking and problem-solving
Creating impactful visual content
8. Brand Communication
Branding principles
Developing a brand strategy
9. Introduction to AI in Advertising
AI applications in marketing and advertising
Case studies of successful campaigns
Semester 4
10. Digital Advertising and Social Media
Strategies for online advertising
Social media advertising techniques
11. Visual Storytelling
Storytelling techniques in advertising
Developing narrative skills
12. AI Tools for Creatives
Introduction to AI-powered design tools
Hands-on projects with AI-generated content
Year 3: Specialization and Integration of AI
Semester 5
13. Advertising Campaign Planning
Developing advertising campaigns
Budgeting and media planning
14. User Experience (UX) Design
Principles of UX/UI design
Creating user-friendly advertisements
15. AI in Visual Communication
Advanced applications of AI in design
Ethical considerations
Semester 6
16. Interactive Advertising
Augmented reality (AR) and virtual reality (VR) in advertising
Interactive ad design
17. Advanced AI Applications in Advertising
Personalization and recommendation systems
Personalization and recommendation systems
18. Internship/Industry Project
Gain practical experience in a professional setting
AI-D Startup Program
A. Capstone Project Proposal:
This phase involves students proposing their final project, which will serve as their capstone project. They will then proceed with the development of this project, receiving mentorship and feedback from faculty members along the way. The culmination of this phase is the presentation of the completed project.
B. Work on Project:
In this phase, students delve into their capstone project, focusing on ethical considerations in artificial intelligence (AI) as they work on completing their final project.
IIADT-AI-D-Startup Program Key Features:
This program offers various key features aimed at providing students with practical industry experience and support for launching their startup ventures.
Industry Insights: Students work full-time with industry experts, gaining valuable insights and experience.
Industrial Labs and Design Facilities Visit: Access to industrial labs and design facilities to enhance practical skills.
Industrial Labs and Design Facilities Visit: Access to industrial labs and design facilities to enhance practical skills.
Networking & Mentoring: Guidance and mentorship from industry experts to foster professional development.
Business Plan Development: Support in creating a comprehensive business plan tailored to each student's startup idea.
Program Support: The program provides comprehensive support in various aspects crucial for startup success
Idea Validation: Guidance from industry experts in identifying and assessing startup ideas in alignment with market demands.
Finance & Legal Support: Access to a corporate legal cell for assistance in establishing the legal foundation of startups, including company registration, compliance, and patent considerations. Additionally, students gain understanding of finance basics such as financial statements and break-even analysis.
Introduction to Business Planning: Instruction on developing effective business plans tailored to the needs of startup ventures.
Pitching & Funding: Access to the IIADT-AI-D startup network for insights into fundraising strategies, company valuation, and equity management. Students also learn how to effectively pitch their startup ideas to potential investors and understand key aspects of term sheets.